1:1 Brand Management
A full-service brand management team embedded in your business managing content, direction and comms.
“We know exactly where you’re at because we’ve seen it over and over.”
— Rhiannon Tucker, Founder
We don’t just manage brands. We embed inside them. We lead content, communications, and direction from within so your brand begins to operate with clarity, momentum, and meaning.
Most founders come to us looking for ease and clarity in their content. What they’re really searching for is brand leadership. The kind that doesn’t rely on a bloated team yet delivers cohesion, creative oversight, and execution that holds its own in any room.
This is how the shift happens. Your brand becomes culturally resonant, strategically led, and recognised as a category leader. Built on substance, delivered with consistency, and grounded in a brand world that builds recognition, reputation, and results because reach without resonance doesn’t stick.
building brand worlds that shift their categories
Full Formation gives you long-term brand and marketing management. Through monthly support, content, direction and leadership, we align every touchpoint with your brand world, so your message stays sharp, your presence stays visible and your growth is built to last.
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Dedicated 1:1 Slack Channel with Rhiannon for real-time feedback, brand questions and space to bounce ideas, inspirations and opportunities.
Quarterly Brand Tone Refinement including a Lovenote Copy Capsule, ready-to-use, on-brand messaging delivered every three months to keep your voice sharp and consistent across every channel.
Industry and Category Deep Dives conducted quarterly to analyse competitor moves and audience shifts, helping you stay ahead and uncover white space.
Brand Story and Campaign Development to define your unique position and shape a brand world that’s immersive, clear and culturally resonant.
Partnership and Activation Direction to ensure every brand move is aligned, commercially sound and contributes to long-term equity and impact.
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Fortnightly WIP Calls to review brand performance, align on decisions, and move campaigns and projects forward across every touch point.
Strategic Channel Direction across social, advertising and email to ensure messaging is consistent, aligned and intentional.
Managed Marketing Calendar built collaboratively to map and oversee your campaigns and content across platforms in one place.
Marketing Dashboard Access including project tracking, KPIs, campaign calendar, social calendar, reporting and resource links.
Annual, Quarterly & Monthly KPIs to measure progress, identify opportunities and optimise for growth.
Second Glance Resource Library giving you access to premium tools, templates and insights to support your marketing.
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UGC and influencer briefs including adaptable templates and custom briefs created on request to align with your brand world.
Ongoing brand story and campaign ideation with mood boards and concept decks consistently updated to stay relevant, sharp and distinctive.
Bi-annual Riff Sessions a 3-hour creative deep dive held in the studio to explore big ideas, brand pivots and campaign thinking, fuelled by caffeine and unfiltered imagination.
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Full Scale Production Shoot every three months with the Second Glance team, focused on lifestyle or campaign-led creative and scaled to suit your brand’s evolving needs.
Monthly Edited Content Delivery based on your shoot, tailored to platform trends, brand goals and past performance data.
Custom Production Costs for location, props and talent are quoted per shoot to ensure your production aligns with your creative vision and budget.
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Edited Stills and Reels developed monthly using footage from your quarterly shoot or founder content, shaped by your content priorities and campaign strategy.
Branded Graphics for Social and Advertising created monthly to support consistency and rollout across key platforms.
Additional: Branded Templates for email, social and paid ads available to ensure cohesion across all touch points.
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On top of your content and brand management, our team of industry leaders can also manage your:
Social Media Management
Meta Advertising
Google Advertising
TikTok Advertising
Email Marketing
A hands on service designed for brands ready to scale. Investment from 3000/month (exc gst).
Brand Management
Creative Direction
Quarterly Production
Social Media Management
Canamo
Working with Second Glance has been a turning point for our brand. Rhiannon didn’t just refine our messaging she helped us find our voice and vision. She’s expanded our opportunities, refined our strategy, and brought clarity to every layer of the brand. From developing a clear USP to elevating our visual presence and content approach, every detail has felt intentional and aligned. Our audience now engages more deeply, our content finally reflects the quality of our products, and we feel confident in how Canamo shows up in the world.
— Anthony, Founder at Canamo
★★★★★
innovation without competition
Ensuring we focus solely on the most innovative ideas without ever competing with ourselves. This enables us to leverage our expertise and creativity to build immersive brand worlds that resonate with the modern consumer experience, increase market share while strengthening brand equity. Every decision we make is designed to enhance your brand's value, ensuring long-term growth and a lasting impact in your category.