The most powerful brands are stepped into, with branding building the world and marketing opening the door

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we grow brand worlds worth stepping into

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We build immersive brand worlds your audience enters instinctively and inhabits effortlessly.

We’re a brand management studio built for founders who value culture over community, heritage over hype, and brand equity over sales, supporting brands globally from our Melbourne HQ.

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01. The Philosophy
01. The Philosophy

Branding isn’t a phase, it’s the future of your business. Founders come to us wanting to grow with the essentials in place, a logo, a colour palette, maybe a few solid campaigns. But things still feel disconnected and that initial spark fades for consumers when there’s no cohesive direction guiding it.

True growth comes from building a brand, a world, an immersive, living ecosystem your audience can step into and embody. Branding is where your clarity and consistency across every touchpoint, creates a culture that turns a product into a presence, and a message into something that people move with. 

We work one-on-one with founders to build their brand world with intention, amplify it through consistent marketing, and infuse it with original creative, so it scales naturally and compounds equity over time.

02. Meet Rhiannon
02. Meet Rhiannon

Rhiannon Tucker is your brand’s trusted Second Glance. As a former brand manager for a multibillion-dollar company and founder of Second Glance she combines creative vision with deep brand expertise.

“Branding is a living culture that grows with your business and audience. It’s the foundation of your marketing, experienced in every interaction. Your brand should be felt deeply at every touchpoint, creating a world your audience doesn’t just see, they want to live in.”

Together, she will guide and educate you to craft an authentic, original brand world designed to stand apart and build lasting equity, not just followers.

03. Our workflow
03. Our workflow

We work one-on-one with founders to lead with intention, shape with originality, and build with strategy. We are more than an executive marketing team. We act as your second-in-command, guiding direction, managing execution, and ensuring that every piece connects to the bigger picture.

This begins at the foundation, working directly with Rhiannon on comprehensive brand management across more than 10 touchpoints to ensure every detail aligns and strengthens your brand world.

From there, you choose the level of support that fits your needs. You can manage your marketing independently with Rhiannon’s ongoing guidance, or add tailored services from industry leaders, such as social media management, email marketing, paid advertising, or content creation.

This flexible, founder-first approach helps you build a brand world that grows with you, remains consistent, and creates a culture your audience inhabits effortlessly.

A genuine marketing solution from a former brand manager of a multibillion-dollar brand

1:1 Brand Direction with the support of marketing management.

Cohesive marketing starts with clear brand direction.

When your message is aligned across every touchpoint, your marketing becomes more effective and your growth compounds. That’s why we offer monthly brand management across 10+ key areas, keeping everything connected, consistent and moving in the same direction.

With one-on-one support, you get the clarity to lead and the confidence to grow. From there, we layer in flexible marketing management like social, email or ads, depending on what your brand actually needs. This founder-first approach evolves with your business and expands your brand world as you do.

  • Fortnightly WIP Meetings Biweekly check-ins ensure alignment, quick feedback, and smooth collaboration, keeping all branding and marketing efforts cohesive and on track.

    Managed Marketing Calendars Organised timelines for campaigns and content boost efficiency, prevent overlap, and maintain consistent messaging across all touch points.

    Project Tracking Transparent tracking highlights bottlenecks and deadlines, ensuring teams stay synchronised for seamless execution and timely adjustments.

    Access To Our Resources Exclusive branding tools, templates, and guides empower your team and streamline workflows for consistent, high-quality output.

  • Riff Sessions Creative brainstorming that sparks fresh ideas and aligns messaging to fuel innovative campaigns and content.

    Brand Tone A defined brand voice ensures consistent, authentic communication that deepens audience connection and recognition.

    Creative Direction Strategic oversight keeps visuals and messaging aligned, reinforcing your brand identity across all materials.

    Creator and Influencer Briefs Aligned direction ensures every collaboration reflects your brand voice, driving consistency and meaningful audience engagement.

    Custom Resources Tailored tools and templates designed for your brand enhance efficiency and cohesive execution.

  • Annual, Quarterly & Monthly KPIs
    Regularly set metrics keep growth measurable, focusing efforts on what drives your brand forward.

    Industry Research
    Ongoing market and audience insights keep your brand relevant, authentic, and future-ready.

    Product, People & System Assistance
    Support aligning products, teams, and systems with your brand values to improve efficiency and experience.

    Exclusive Hourly Rate
    Priority and preferred rate gives you flexibility to adapt and maintain brand consistency as you grow.

The Real World Impact

  • Led end-to-end creative direction and production, from concept development to shoot execution, delivering brand-aligned visual assets for a national retailer rollout.

    — CANAMO

  • Developed an activation that positioned a florist directly in front of the city’s top PR agencies, resulting in ongoing event work and elevated brand visibility.

    — MARYNORMA BOTANICALS

  • Built new category positioning, a new USP, and a compelling brand story that captured the of online publications and the Iconic

    — ST.ATHLETICA

  • Rolled out a new brand direction across digital and PR, overseeing styling, creative, tone, USP and positioning the brand as a standout player in an untapped segment of the beauty market

    — CANAMO HAIR AND BEAUTY

  • Developed and implemented a new content strategy that increased paid and organic website traffic by 476.1%, and consistently drove a 10% increase in follower growth every month.

    — ALTASPHERE

Expert Management, Delivered by Industry Leaders

Your Brand Deserves Industry-Leading Expertise

We don’t believe in handing your brand down the pipeline. Our team consists of industry leaders in social media, email marketing, and advertising, ensuring your brand is always in the hands of seasoned experts who drive real results.

  • Managing your presence across Meta, Instagram, LinkedIn, and Pinterest to ensure consistency, clarity, and alignment with your brand world. From content to community management, everything is built to grow recognition, trust, and equity.

  • We manage the setup, automation flows, database health, and design. While aligning every email with your marketing calendar so your social posts, ads, and emails all speak to the same message at the same time. Every send reinforces your brand voice and builds long-term connection and loyalty.

  • We produce brand-aligned content that supports your visual identity, messaging, and marketing strategy across every channel. With access to a curated database of UGC creators, creative talent, and trusted industry connections, we bring the right people together to bring any vision to life. Led by Creative Director, Rhiannon Tucker and tailored to your brand’s world.

  • We understand that platforms like Meta and TikTok thrive on smart, strategic creative. Our ad campaigns are crafted to feel native to your brand world, visually sharp, emotionally resonant, and aligned with your broader strategy. Each campaign is managed with a deep understanding of your products, margins, and positioning to maximise both support and return on investment.

  • We create targeted Google campaigns across search and shopping that reach your audience at the exact moment of intent. Every campaign is strategically built to support your product positioning, drive qualified traffic, and increase visibility where it matters most.

innovation without competition

Ensuring we focus solely on the most innovative ideas without ever competing with ourselves. This enables us to leverage our expertise and creativity to build immersive brand worlds that resonate with the modern consumer experience, increase market share while strengthening brand equity. Every decision we make is designed to enhance your brand's value, ensuring long-term growth and a lasting impact in your category.

We partner with one brand per category