THE BRIEF:

Provide ongoing brand management for Canamo with a focus on refining the brand identity, strengthening the digital presence, and building consistency across all content. The objective is to shift the brand from simply present to purpose-driven, developing a clear voice, elevated visual direction, and messaging that reflects both product benefits and brand values. Every touchpoint is treated as an opportunity to build long-term brand equity and deepen audience connection.

THE CONCEPT:

With Canamo, we're building a cohesive, elevated presence that feels intentional at every touchpoint. We redefined messaging around haircare formulated to restore the long-term effects of life’s stressors. This is expressed through a clean, modern visual language that blends scientific credibility with the natural beauty of botanicals and anti-aging expertise. Our content strategy is equally refined. It includes tailored UGC for the target audience, expert interviews, detailed haircare tutorials, and high-quality product videos featuring respected stylists and dermatologists. Together, these elements establish Canamo as a trusted leader in anti-aging haircare, grounded in science, nurtured by nature, and built to restore.

WHAT WE DID:

Brand Management | Creative Direction | Social Media Management | Meta Ads Management